Zagorski med
-brand identity-
The company:
Zagorski med is a family production of honey. They are selling high-quality honey made by bees which are collecting the finest flower juice from untouchable fields of Hrvatsko Zagorje (Croatian region)
The company’s mission:
Inspire people by the power of the untouchable nature by selling high-quality honey products made by pure natural forces -bees.
The company values:
Eco-production, Power of nature, Healthy Lifestyle, High-quality
The target group:
Croatian market- focus on people who are living a healthy lifestyle
Red thread:
The brand identity needs to immediately evoke feelings of excitement and level up the positive energy.
The challenge:
How should the brand identity be designed in order to represent the company mission and its core values in order to catch the attention of the target group?
